Each business draws from the other.
Harnessing creativity, innovation, powerful content, branding, strategy and design.
Led by the desire to use business to create positive impact, environmental awareness and a triple bottom line mentality.
Committed to the future through sustainable, socially conscious initiatives and investments.
AROUND THE GLOBE
Steelhead Group is a global platform that creates, scales, and invests in category-defining businesses across luxury hospitality, food & beverage, sustainability, technology, media, and extreme sports. Founded by Malcolm Wood and Matt Reid, Steelhead brings together more than two decades of execution building brands where culture, performance, and long-term value creation are structurally aligned.
Steelhead’s hospitality platform includes Maximal Concepts, Asia’s most awarded restaurant group, and its flagship brand Mott 32, recognised as the world’s most awarded luxury Chinese restaurant brand. The Group has built and operated 60+ venues globally, earned 500+ international hospitality and design awards, and maintains one of the largest active pipelines among luxury Asian restaurant brands, with developments across London, Los Angeles, Scottsdale, Riyadh, Abu Dhabi, Bali, Budapest, Sydney, Melbourne, Brisbane, and Perth. Steelhead is a trusted partner to leading global hotel operators including Mandarin Oriental, Ritz-Carlton, Four Seasons, Sands, and The Venetian, delivering benchmark-setting performance at the highest end of the market.
Beyond operating brands, Steelhead is a co-founder of the Nova Steelhead Assets Fund, a Swiss-based investment partnership focused on acquiring and transforming generational hospitality assets into landmark properties reimagined through culture, sustainability, and wellbeing. Steelhead leads the Fund’s creative and asset-selection strategy, combining Nova’s institutional real-estate platform (CHF ~4bn AUM) with Steelhead’s global hospitality and brand-building expertise.
In parallel, Steelhead delivers measurable impact at scale. Its sustainability platform Plastic Conscious has generated US$110+ million in sales, eliminated 20+ million single-use plastics, saved 300,000+ trees, and now serves 8,000 customers daily. The Group also produces globally recognised environmental films including A Plastic Ocean — described by Sir David Attenborough as “one of the most important films of our time” — and IMAX Presents: The Last Glaciers, produced in partnership with the World Meteorological Organization in support of the United Nations’ International Year of Glaciers’ Preservation, contributing to Malcolm Wood’s recognition as a UN Mountain Hero.
The Brands
MALCOLM WOOD
CO FOUNDER
Malcolm Wood is an award-winning entrepreneur and ambassador for Arc’teryx, Vacheron Constantin, the United Nations, and the sailing brand ORC. Recognized as a “UN Environment Mountain Hero,” he is widely regarded for his leadership in sustainability and innovation across hospitality, media, and design.
As a mentor and founder, Malcolm has built and backed ventures across hospitality, technology, food & beverage, media, and extreme sports, including the acclaimed Maximal Concepts, whose flagship brand Mott 32 has become one of the most awarded Chinese restaurant brands globally, and his latest platform Olyn, which aims to disrupt global media distribution.
He has been recognized extensively for his work in sustainability and business through various awards, including Tatler’s “Asia’s Most Influential,” Prestige’s “Top 40 Hong Kong Under 40s,” Money Asia’s “Top Financier,” the Hong Kong Living Influencer Award, and Green Is the New Black’s “Green Warrior Award.” An accomplished pilot, speed-rider, and mountaineer, he uses adventure as a platform to inspire environmental awareness and was recognised by the United Nations for his contribution to sustainability and environmental education.
A driver for change in the hospitality industry, Malcolm has co-founded Maximal Concepts, KIN Farms, Plastic Conscious, and other well-known ventures. He has opened more than 60 venues in his career. His flagship brand, Mott 32, is one of the most awarded Chinese restaurant brands, with locations in Hong Kong, Las Vegas, Vancouver, Toronto, Dubai, Singapore, Seoul, Bangkok, and Cebu, and one of the most exciting pipelines in luxury dining, with upcoming openings in London, Los Angeles, Scottsdale, Riyadh, Bali, Budapest, Sydney, Melbourne, Brisbane, Perth, and Abu Dhabi. Mott 32 redefines modern Chinese cuisine through artistry, sustainability, and authenticity.
He is Co-Founder of the Nova Steelhead Luxury Assets Fund, a Swiss-based investment partnership focused on acquiring and transforming hospitality assets into lasting expressions of culture, sustainability, and wellbeing. Malcolm leads the fund’s creative and asset-selection strategy, blending Nova’s institutional real-estate expertise (CHF ~4Bn AUM) with Steelhead’s global hospitality innovation.
Malcolm has been involved in multiple international productions, including A Plastic Ocean, one of the most awarded environmental documentaries, described by Sir David Attenborough as “the most important film of our time.” His latest film, IMAX Presents: The Last Glaciers, tackles humanity’s greatest challenge. Supported by renowned scientific institutions—NASA, MIT, INAIGEM, ICIMOD, Arctic Basecamp, GLACIOCLIM, Oxford University, and Climate Outreach.
He has been actively involved in the Plastic Oceans Foundation, Hong Kong Shark Foundation, Karma Flights, and Skeena Wild, and is the founder of Meru Projects, an NGO supporting environmental research focused on education and sustainable innovation.
MATT REID
CO FOUNDER
Matt Reid is a serial entrepreneur, creative disruptor, and restaurateur. He is the co-founder of Steelhead Group, encompassing Maximal Concepts, KIN Farms, Steelhead Asset Management and Plastic Conscious—ventures spanning hospitality, real estate, food systems, media, and sustainability.
Based in Hong Kong with a global outlook, Matt has helped reshape Asia’s dining landscape through Maximal Concepts, including the creation of Mott 32, the group’s flagship brand. Celebrated for redefining luxury Chinese cuisine, Mott 32 is rapidly expanding across the globe; with locations in Hong Kong, Las Vegas, Vancouver, Toronto, Dubai, Singapore, Seoul, Cebu, and Bangkok. In development include Melbourne, Sydney, Brisbane, Los Angeles, Scottsdale, Bali, Budapest and Riyadh. Designed with Joyce Wang, the brand has earned multiple international awards, including World Interior of the Year Award, INSIDE Awards and Ahead Awards and Ahead Awards for The Aubrey in Hong Kong (2019) and London (2022).
In 2020, Matt launched KIN Farms to change how we eat by partnering with better farms and bringing their ingredients to market. KIN Farms is now Hong Kong’s leading organic, cage-free egg brand and is expanding into Mainland China, the UAE, and Singapore.
Matt also founded Far North Productions, the media company behind the multi-award-winning documentary A Plastic Ocean, described by David Attenborough as “the most important film of our time.” Far North’s latest feature, The Last Glaciers, confronts humanity’s greatest challenge—climate change. Backed by institutions including NASA, MIT, Oxford University, ICIMOD, and Arctic Basecamp, it is among the most comprehensive films made on the link between glaciers and a warming world.
Driven by these projects, Matt created Plastic Conscious to accelerate change in plastic use through sourcing, supply chain, and finance solutions for multinationals and emerging brands. Plastic Conscious partners with fast-growing U.S. CPG leaders Reel Paper and HoldOn, and is launching Plastic Conscious Manufacturing in the UK—an onshore, low-MOQ, fully integrated sustainable packaging platform.
Across all his work, Matt is focused on turning business into a force for progress—using creativity, culture, and compelling content to drive faster, broader change at scale.
THE PARTNERS
Meru Projects
Meru Projects is a foundation and green fund created to support charities, NGOs and research around technologies that will create a better and greener environment for the planet’s children and humanity. Founded by Morty Langslow, Malcolm Wood and Matt Reid, the mission of the organisation is to give grants and make investments into these technologies, providing support to allow them to be developed at a greater speed before time runs out.
The foundation gives back to communities by prioritizing education for children in poorer parts of the world and also providing energy solutions to these communities that have traditionally been off grid or reliant on fossil fuels. Clean air, clean energy, clean food technologies and solutions are close to our heart. Please reach out to us with any new ideas or new start-ups that require help and guidance that will bring clean solutions to our home – Planet Earth.
